I'm Jason Hoenich (hey-nick)

I’ve Built the Program You’re Trying to Build.  Let’s skip the polished origin story.

I’ve spent over a decade building security awareness programs that people actually pay attention to—from global enterprises like The Walt Disney Company & Sony Pictures to scrappy startups. I’ve run live hacking events, sat in executive boardrooms trying to explain why phishing simulations aren’t a strategy, and worked side by side with security teams who were handed “human risk” as a responsibility with zero tools, guidance, or clarity.

I know what it’s like to build a program from nothing. I’ve done it. I also know how frustrating it is when your team’s credibility hinges on how many people clicked a link last month.

That’s why I created the SEAT Framework (Strategy, Engage, Assess, Traing)—a simple, NIST-aligned model to assess and improve your awareness program without the fluff. It’s not a replacement for your platform. It’s what your platform should’ve come with in the first place: a strategy.

Now, I work with awareness professionals and security teams who want to stop checking boxes and start making actual progress.